Gaiam and Brainy Baby Release DVD/CD Combos15 Aug, 2007 By: Chris Tribbey
Gaiam Inc. and The Brainy Baby Company's first combo product line announcements will combine CDs with DVDs, and will hit retail with a low price point.
The Oct. 2 DVD/CD offerings (prebook Aug. 21; $12.98 each), the first releases since Gaiam entered into an exclusive licensing and production agreement with Brainy Baby, pair the Brainy Baby Left Brain DVD with a Classical Tunes CD; the Brainy Baby Right Brain DVD with the Playful Baby CD; the Brainy Baby ABCs DVD with the Sing-Along CD; and the Brainy Baby 123s DVD with the Cheerful Baby CD. The DVDs can be purchased without the CDs for $9.98, while the CDs will be priced at $5.98.
“We are thrilled to enhance value for the consumer with the additional music CD and a new Gaiam price point,” said William Sondheim, Gaiam president of retail distribution and direct response marketing. “Moms can now look to Gaiam for more than health and fitness.”