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Fry's To Distribute Music Self-Instruction Line

5 Dec, 2001 By: Hive News


Fry's Electronics and Just Enough Learning have partnered to distribute JustEnough's line of music self-instruction products for teens at Fry's. The products include JustEnough Vocals, JustEnough Drums, JustEnough Bass and JustEnough Guitar. The JustEnough kits include CDROMs, audio books and videotapes the supplier says use peer-to-peer instruction to teach teens just enough to make them want to learn more.

``Our teen instructors and 'just play it' philosophy let absolutely anyone pick up a guitar and in short order be playing real music,'' says Joe Roth, President, JustEnough Learning. ``When you couple that kind of mass audience appeal with Fry's young customer demographic, it makes perfect sense to sell our products at Fry's.''

To help introduce JustEnough to Fry's customers, JustEnough and Daisy Rock Girl Guitars will be giving away a Daisy Rock Electric Dreamy Daisy guitar at each Fry's location. Daisy Rock guitars are designed especially for girls. Each guitar features a specially sized, lightweight body that is just right for smaller hands, has a professional build, professional sound, and comes in fun, bright colors. Daisy Rock guitars retail for between $269 and $399.

``A JustEnough Guitar kit and a Daisy Rock guitar are the perfect holiday gift combination,'' said Tish Ciravolo, founder Daisy Rock Girl Guitars. ``Together we're just enough and just right for aspiring young musicians.''

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