Freemantle Offers Wireless Content16 Oct, 2006 By: Jessica Wolf
FreemantleMedia, the production company behind the hit TV show "American Idol," has teamed with wireless media company Mobliss to create a new mobile-phone channel dubbed Atomic Wedgie.
The channel will feature hours of original programming as well as content from the FremantleMedia library, including animated and live-action shorts and comedic series ranging from "Baywatch Babes" to the best of British cult comedy and TV bloopers. Atomic Wedgie will be available on Sprint, one of the largest wireless carriers in the U.S., starting Oct. 16 for a $4.95 monthly subscription.
“We are blurring the lines between network and producer by programming our own channel,” commented Keith Hindle, EVP North America for FremantleMedia Licensing Worldwide. “The mobile user wants to be entertained on demand, at key moments in their day. Our ability as a producer to create content specifically for this audience, coupled with a unique, FremantleMedia-operated direct–to-consumer channel, is the key to Atomic Wedgie.”
Atomic Wedgie will debut with eight categories of short-form comedy targeted directly to the 18- to 34-year-old male demographic, including:
FreemantleMedia previously worked with Mobliss on of SMS messaging for “American Idol” — the largest text voting campaign in television history — and the creation of the popular mobile games "Family Feud" and "The Price is Right."