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Fraction of Radiohead Downloaders Pay for Album

7 Nov, 2007 By: Billy Gil


Innovative rock group Radiohead, who released its seventh studio album, In Rainbows, Oct. 10 as a pay-what-you-want digital download, saw an average of $2.26 per legal download, according to data from comScore Inc.

The data showed 38% of downloaders paid, with an average price of $6.00 (the $2.26 figure factors in those who declined to pay). Data also showed 1.2 million people visited the Web site www.inrainbows.com in the first 29 days of October, after the site launched at the beginning of the month.

Americans who paid for the download paid an average price of $8.05. Most users paid less than $4, although 12% paid between $8 and $12 — about what a full album costs on iTunes.

Media eyes have been watching the move closely, as several news stories and editorials, from the Detroit Free Press to MSNBC, have postulated on whether the move would indicate a viable business plan for paid digital downloads not only for the music industry, but also for the film industry.

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