Fox's 'Live Free' DVD Launches Digital Copy16 Oct, 2007 By: Thomas K. Arnold
Live Free or Die Hard
In an industry first, 20th Century Fox Home Entertainment today is expected to announce that the special-edition DVD of Live Free or Die Hard will come with electronic copy of the complete movie that can be played on a computer and select portable video players.
“This may be the killer app, where you have physical media that allows you to have a big-screen experience and at the same time move the file around to other devices and have a great experience there, as well,” said Mike Dunn, the division's worldwide president.
The summer theatrical blockbuster, the fourth in the “Die Hard” franchise, comes to DVD Nov. 20 after a box office run that yielded $134.4 million in domestic ticket receipts. The release precedes by nearly a month Warner Home Video's Harry Potter and the Order of the Phoenix, which also lets DVD buyers download a copy of the movie to a PC or portable video device.
The digital copy feature also will be included on select other Fox DVDs down the road, although no titles have been announced. The feature allows consumers to quickly and easily transfer the movie file to Windows-based computers or portable video players equipped with Microsoft Window's PlaysForSure feature, available from such manufacturers as Archos, Toshiba, Samsung, RCA, Dell and Creative Labs.
“The industry has sold nearly 12 billion DVDs to date, and the release of Live Free or Die Hard is the first one that allows consumers to move their content to other devices,” Dunn said. “With the myriad of viewing options available to consumers in our rapidly evolving digital world, a DVD with digital copy offers a simple way for consumers to satisfy their growing desire to watch what they want, when they want and, most importantly, how and where they want.”
To utilize the digital copy feature, consumers insert disc two of the Live Free or Die Hard DVD into their computer. A menu pops up, giving consumers the choice of either executing the digital copy application or launching the DVD special features. If the digital copy application is selected, the computer will verify the proper requirements and ask the consumer to enter a 16-digit serial code, found inside the DVD case. After selecting a destination — either the computer hard drive or a connected PlaysForSure video player — the transfer begins and after about five minutes the program is ready for playback.
“We're looking at this as giving the consumer a whole other experience, with an emphasis on choice and ease of use,” Dunn said. “There's downloading, which takes 45 minutes to an hour, and managed copy, which I never liked because it involves moving the movie off the disc and onto something else, which also takes forever. With digital copy, the file is formatted to go across and onto your computer and mobile device, so it's already a small file — a rocket file that plays beautifully.”