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Fox Targets Latino Market

22 May, 2002 By: Hive News

20th Century Fox Home Entertainment today launched a Web site aimed at the Spanish-speaking home entertainment market, www.FoxHomeEnEspanol.com.

The studio claims it's the first major studio home entertainment Web site targeting the Spanish consumer.

Visitors may browse Fox's product offerings including the dozen Fox En Espanol titles as well as new releases, catalog titles, video clips, cool links, film festival listings and much more.

The Web site will sponsor of this summer's World Cup soccer match to raise awareness among the nation's fastest-growing population. World Cup coverage guarantees at least a segment of the target demographic, Hispanics 18-49 years of age. Fox Home Entertainment will also support the site with video viral marketing campaigns and an online advertising campaign.

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