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Fox Reportedly Eyes Apple iTunes Movie Downloads

3 Dec, 2007 By: Erik Gruenwedel

Media giant News Corp., parent of 20th Century Fox Home Entertainment, reportedly is considering offering new release and catalog movies for sale on Apple iTunes early next year.

Online reports cited Pali Research analyst Richard Greenfield's fee-based online blog Dec. 3 where he said News Corp. had warmed to the idea after Apple apparently was willing to increase the $14-$14.50 wholesale price it pays for movies.

Fox currently offers select movie and TV streams on Amazon.com's Unbox.

The Walt Disney Co. is the only major studio offering movie and episodic TV programming downloads on iTunes. Apple CEO Steve Jobs sits on Disney's board after the studio bought his Pixar Animation unit last year.

Paramount Home Entertainment, Lionsgate and MGM offer select titles on iTunes.

The move comes as studios, determined to jumpstart stagnant packaged media sales, are mulling adding digital copies of movies with the DVD as part of a premium offering. The electronic file would be playable on the iPod, among other portable devices.

Studios are also considering movie rentals via iTunes, which Apple is reportedly considering as an add-on feature.

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