Fox Partners With Mobile Entertainment Provider24 Jan, 2005 By: Holly J. Wagner
Twentieth Century Fox is in a two-year worldwide partnership with mobile entertainment provider Sorrent Inc. in which Sorrent will be the exclusive publisher of mobile games and content for selected upcoming Fox feature film releases.
The partnership will launch with a mobile game and special entertainment content for Fox's upcoming computer-animated feature film Robots. The mobile game will debut simultaneously with the release of the console title, which will be published by Vivendi Universal Games.
“We are thrilled to create and publish mobile games and content that will leverage the popularity of 20th Century Fox's movies and give consumers a way to access the information and entertainment they seek, whenever they want, wherever they are,” said Sorrent CEO Greg Ballard. “Our partnership with Fox extends our leadership worldwide and supports our goal of being the leading mobile entertainment publisher around the world.”
Fox will have global reach to wireless users for content from its motion pictures. Fox and Sorrent will partner on other films, including Kingdom of Heaven, Mr. and Mrs. Smith and Ice Age 2: The Meltdown.
“Sorrent has consistently delivered high-quality, top-rated games and entertainment to the mobile platform,” said Lucy Hood, SVP of content and marketing, News Corp. “This relationship adds a new dimension to the way we build our relationship with consumers.”