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Fox Partners With Affiliates for VOD

14 Apr, 2006 By: Jessica Wolf

It looks like Fox Broadcasting is looking to bank some of its own TV-show downloading success, following in the footsteps of ABC and other networks that are offering some of their most popular shows for pay download on iTunes the day after airing.

But Fox is going about it a bit differently.

Fox April 13 announced it will relapse hit shows “24” and “Prison Break” for Internet and video-on-demand download and will share any revenue those downloads generate with affiliate stations.

"We wanted to be partners with our station groups rather than being at odds with them," Tony Vinciquerra, president of Fox Networks Group, told the Los Angeles Times.

The company reportedly spent about six months meeting with affiliate stations, to cement cooperation for the offerings.

Other broadcasters, like ABC, are stuck in affiliate arrangements that keep them from releasing more than a quarter of their prime-time programs in other avenues, like VOD, according to the Times report.

Fox executives could not be reached Friday for further comment or information on exactly how and through what services the broadcaster will place the download offerings.

According to reports, Fox will be able to position six hours of its shows at first for digital downloads the day after airings. By the third year of the deal, Fox can shift its entire prime-time schedule to VOD.

And Fox will have the flexibility to offer downloads on local affiliate Web sites, Peter Levinsohn, president of digital media for Fox Entertainment Group told the Times.

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