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Fox Introduces iTunes Digital Copy on DVD Releases

15 Jan, 2008 By: Chris Tribbey

Family Guy Presents: Blue Harvest will be the first DVD to include the digital copy.

Future 20th Century Fox Home Entertainment DVDs will include a digital copy of the movie for use on iTunes.

The first release with a digital copy will be Family Guy Presents: Blue Harvest, out today, Fox and Apple announced Monday at Macworld Conference & Expo 2008.

Next up is Hitman, which streets March 11. Fox says all future two-disc special-edition DVD releases will include the digital copy, which can be moved around to multiple devices, including iPods, after loading to iTunes.

“The industry has sold nearly 12 billion DVDs to date, and Blue Harvest is the first one that allows consumers to move their content to an iPod,” said Mike Dunn, worldwide president of 20th Century Fox. “Given Apple's dominance in the portable entertainment market and our rapidly evolving digital world, a DVD with digital copy for Apple offers a simple way for consumers to satisfy their growing desire to watch what they want, when they want and, most importantly, how and where they want.”

Jim Gianopulos, chairman and CEO of Fox Filmed Entertainment, added: “One of the most requested features DVD buyers have been asking for is the ability to get the movies they bought into their iTunes library.”

To access the digital copy, DVD owners need to enter a unique code into iTunes while the DVD is in their computer, and iTunes automatically copies the movie to their library. The code is only good for one use, preventing the digital copy from being shared on more than one computer.

“Now movie fans can easily transfer a free copy of the movie they purchase on DVD into iTunes,” said Apple CEO Steve Jobs.

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