Fox Gets Watermarking from MediaEscort7 Apr, 2008 By: Chris Tribbey
20th Century Fox Home Entertainment is employing a new watermarking system for its online video.
Connecticut-based USA Video Interactive Corp.'s MediaEscort adds “imperceptible forensic information” in every frame of video from Fox's Internet-delivered video. MediaEscort will be used on video Fox Home Entertainment sends to retailers and distributors in advance of the DVDs.
“Professional pirates constantly prowl the Internet for streaming entertainment content that they might possibly hijack,” said Heather Field, executive director of digital marketing IT for Fox Home Entertainment. “In using MediaEscort, we can provide advance access to our content, conveniently and in a traceable manner.”
MediaEscort works by embedding “SmartMarks” into every frame of video, allowed Fox to trace where pirated material originated.
“MediaEscort is a breakthrough … that meets a growing demand for anti-piracy products for online media,” said Edwin Molina, CEO for USA Video Interactive. “We feel this is the beginning of a new era in content protection for intellectual property rights holders.”