Fox Details Blu-ray Slate30 Aug, 2007 By: Chris Tribbey
Fantastic Four: Rise of the Silver Surfer
20th Century Fox Home Entertainment has released details on two of its more anticipated Blu-ray Disc titles, Fantastic Four: Rise of the Silver Surfer on Oct. 2 and Live Free or Die Hard Nov. 20.
Both come out the same day as the DVD.
Fox has also revealed an aggressive, all-areas marketing campaign for Fantastic Four: Rise of the Silver Surfer, which pulled in $267 million in the box office and debuts on Blu-ray ($39.98) and DVD Oct. 2. Three DVD releases include a single-disc with widescreen and fullscreen options and a pair of commentaries ($29.98); a “Power Cosmic Edition” with a bonus disc including five featurettes, a documentary, deleted scenes, an interactive image gallery and a still gallery ($34.98); and both “Fantastic Four” movies packaged together ($34.98).
The Blu-ray release for Fantastic Four: Rise of the Silver Surfer will include deleted scenes; a full-length making-of documentary; several behind-the-scenes featurettes; commentaries; a “Who Dares Defy Galactus?” multiplayer strategy game, Fox's first for Blu-ray; and a “Saving the World One Question at a Time” trivia game.
“I'm thrilled that both of my ‘Fantastic Four' films are available on Blu-ray,” said director Tim Story. “You can really see spectacular detail in the CGI visual effects we used to create the Silver Surfer character. Plus, fans of the Fantastic Four will have the added bonus of continuing the battle between Galactus and the Silver Surfer through the really cool interactive games that are only available on the Blu-ray release.”
To get the buzz going for the title, Fox is undertaking an aggressive campaign.
“It's an embarrassment of riches,” said Steve Feldstein, SVP of corporate and marketing communications with 20th Century Fox Home Entertainment. “We're the first big release in the fourth quarter and it's important [we market it effectively].”
Fox has partnered with everyone from the United States Postal Service to Dodge to put the second “Fantastic Four” movie in front of consumers:
The Live Free or Die Hard release will include a “Die Hard” music video by Guyz Nite, a making-of documentary, actor and director commentaries, a multilevel strategy game called “Black Hat Intercept!” (which includes an introduction from Kevin Smith), as well as the standard fare: deleted scenes, featurettes, a visual effects breakdown, alternate endings, side-by-side comparisons and more.