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Fox Details Blu-ray Slate

30 Aug, 2007 By: Chris Tribbey

Fantastic Four: Rise of the Silver Surfer

20th Century Fox Home Entertainment has released details on two of its more anticipated Blu-ray Disc titles, Fantastic Four: Rise of the Silver Surfer on Oct. 2 and Live Free or Die Hard Nov. 20.

Both come out the same day as the DVD.

Fox has also revealed an aggressive, all-areas marketing campaign for Fantastic Four: Rise of the Silver Surfer, which pulled in $267 million in the box office and debuts on Blu-ray ($39.98) and DVD Oct. 2. Three DVD releases include a single-disc with widescreen and fullscreen options and a pair of commentaries ($29.98); a “Power Cosmic Edition” with a bonus disc including five featurettes, a documentary, deleted scenes, an interactive image gallery and a still gallery ($34.98); and both “Fantastic Four” movies packaged together ($34.98).

The Blu-ray release for Fantastic Four: Rise of the Silver Surfer will include deleted scenes; a full-length making-of documentary; several behind-the-scenes featurettes; commentaries; a “Who Dares Defy Galactus?” multiplayer strategy game, Fox's first for Blu-ray; and a “Saving the World One Question at a Time” trivia game.

“I'm thrilled that both of my ‘Fantastic Four' films are available on Blu-ray,” said director Tim Story. “You can really see spectacular detail in the CGI visual effects we used to create the Silver Surfer character. Plus, fans of the Fantastic Four will have the added bonus of continuing the battle between Galactus and the Silver Surfer through the really cool interactive games that are only available on the Blu-ray release.”

To get the buzz going for the title, Fox is undertaking an aggressive campaign.

“It's an embarrassment of riches,” said Steve Feldstein, SVP of corporate and marketing communications with 20th Century Fox Home Entertainment. “We're the first big release in the fourth quarter and it's important [we market it effectively].”

Fox has partnered with everyone from the United States Postal Service to Dodge to put the second “Fantastic Four” movie in front of consumers:

  • • AAA, in its first-ever integrated national campaign, according to Fox, will have ads in 23 of its club magazines, a “4 Ways to Win!” national sweepstakes, direct mail inserts, email and Web site ads, point-of-purchase materials in more than 1,000 AAA locations, and themed vacation offers.
  • • Continental Tires will offer a “Power of Four Sweepstakes” with the grand prize being a Fantastic Four customized Dodge Charger.
  • • Dodge, the official “FantastiCar” sponsor of the film, will feature DVD signage and will play movie clips at four major car shows through the rest of the year.
  • • Kellogg's will feature the movie on the side panel of many of its products, with a consumer offer to save $3 off the DVD, and a full page ad in People Magazine.
  • • Levitz furniture will promote the release with a “Fantastic Deals on 4-piece room collections” campaign, through TV, print and online ads, and with on-site movie screenings and a national sweepstakes.
  • • Panasonic will feature the title as its lead release for all fourth quarter tie-ins to its PTX-7 theater systems. The DVD will also show up on Panasonic's nationwide “Living in High Definition” tour.
  • • USPS will promote the DVD in the lobbies of 1,475 post offices and online, as part of its 2007 Marvel Super Heroes stamp collection launch.
  • Live Free or Die Hard comes out on the same day on DVD, Blu-ray Disc and as the Blu-ray “Die Hard Trilogy” Nov. 20.
    The Live Free or Die Hard release will include a “Die Hard” music video by Guyz Nite, a making-of documentary, actor and director commentaries, a multilevel strategy game called “Black Hat Intercept!” (which includes an introduction from Kevin Smith), as well as the standard fare: deleted scenes, featurettes, a visual effects breakdown, alternate endings, side-by-side comparisons and more.

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