Fox and KFC Team for 'Garfield' Offer14 Nov, 2007 By: Billy Gil
Garfield Gets Real
KFC has teamed with 20th Century Fox Home Entertainment to market the Nov. 20 DVD release of the CG-animated Garfield Gets Real.
A laptop Garfield Gets Real meal box has been custom designed for KFC and will be distributed at 5,000 locations nationwide. Additional promotions will include DVD signings, Garfield-themed decorations at individual stores and integration of the direct-to-video title at the KFC Web site's kids' page.
Paws Inc., the home of Garfield, also has created an interactive Web site for the title at www.garfield.com/d2v/index.html, with weekly updates about the movie, screensavers and wallpapers, trailers, film extras and an interactive game.