Four Win Key Art Awards in Home Video23 Jun, 2003 By: Kurt Indvik
Buena Vista Home Entertainment, HBO Home Video and 20th Century Fox Home Entertainment took home awards for advertising and packaging at the 32nd Annual Key Art Awards in Los Angeles last week.
The awards, created and produced by The Hollywood Reporter, honor the best in movie and home video advertising.
Buena Vista's Pearl Harbor: The Director's Cut took home the DVD/VHS Packaging award for the package that included the notebook packaging and other special features. Fox won the Consumer TV Spot award for its Ice Age spot titled “Meltdown. Taking the Consumer Audio-Visual award for home entertainment was a trailer for Pulp Fiction created for the Buena Vista title. And winning in the Special Recognition Print category for home video was the boxed set for HBO's Band of Brothers.
Presenting the home video awards were Mike Dunn, president of 20th Century Fox Home Entertainment, and Ken Graffeo, EVP, marketing at Universal Studios Home Video. The two executives kidded with the audience, largely theatrical executives, on home video's dominant revenue performance over theatrical and the home video division's ability to take less-than-stellar box office fare and save the day for the studios. There was even a long video comedy segment screened at the awards that had a table of high-powered studio execs who were presented with 3D glasses into the future, a future where home video was the powerhouse of the industry and theatrical the stepchild of the business, at the end of which the high-powered studio execs put out hit contracts on the home video presidents.
The event attracted more than 1,700 industry attendees and included such celebrity presenters as Sharon Stone, Tobey Maguire, Rob Schneider and directors McG and Kevin Smith. Sony Pictures Entertainment was the big winner with six awards overall, including work on Spider-Man and Adaptation, while Miramax took home four awards for work tied to Chicago, Gangs of New York and Frida. DreamWorks won three awards for Catch Me If You Can, Spirit: Stallion of the Cimarron and Road to Perdition.