'Four Brothers' Team Up to Top Sales, Rentals29 Dec, 2005 By: Thomas K. Arnold
Paramount Home Entertainment's Four Brothers stormed to the top of both the DVD sales and rental charts the week ended Dec. 25, beating several other high-profile new releases in the final week of the holiday shopping season.
The John Singleton-helmed thriller narrowly beat the previous week's sales topper, Universal Studios Home Entertainment's The 40-Year-Old Virgin, which slipped to No. 2 on Nielsen VideoScan's First Alert sales chart.
Another Universal title, the sci-fi flick Serenity, bowed at No. 3. The fourth and fifth slots on the sales chart went to a pair of family films released earlier in the season but still going strong: Warner Home Video's winter-themed The Polar Express, ranked No. 4 after five weeks in stores, and DreamWorks Home Entertainment's Madagascar, positioned at No. 5 in its sixth week of availability.
Several other newly released theatricals failed to command much attention on the sales front, despite respectable box office showings. Buena Vista Home Entertainment's The Brothers Grimm, with theatrical earnings of nearly $38 million, bowed at No. 6 on the sales chart and No. 12 on Home Media Retailing's video rental chart for the week ended Christmas Day.
Warner's Must Love Dogs, which made $43.9 million at the box office, debuted at No. 8 on the sales chart and No. 2 on the rental chart. Meanwhile, Sony Pictures Home Entertainment's The Exorcism of Emily Rose, a critically hailed psychological thriller, bowed at a dismal No. 12 on the sales chart and No. 3 on the rental chart, despite earning more than $75 million in theaters.
In rental stores, first-place finisher Four Brothers generated an estimated $8.8 million in revenue, or nearly 12 percent of its theatrical gross of $74.5 million.
The only other new release to rank among the week's top 20 sellers was 20th Century Fox Home Entertainment's Rebound, at No. 19. The urban comedy, starring Martin Lawrence, came to video after earning $16.8 million in theaters. The film debuted on the rental chart at No. 9.