Forrester Research: Defying Summertime Blahs, Consumers Spent Nearly $4 Billion Online in July22 Aug, 2001 By: Hive News
Total U.S. spending on online sales increased from $3.2 billion in June to $3.98 billion in July, an indication that previous summertime spending dips were not reflective of a long-term decline in online shopping, according to the results of the latest Forrester Online Retail Index, a survey conducted by Forrester Research Inc. in conjunction with Greenfield Online.
The number of households shopping online increased to 14.7 million in July from 13.1 million in June.
Consumers spent an average of $270 per person in July, compared with $247 in June. Consumers spent more on video and video games in July than they did in June.
Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the month from an online panel developed by Greenfield Online. The survey results for July were fielded from August 1 through August 8, 2001.