Forrester Research: Consumer Spending Online Holds Steady in September16 Oct, 2001 By: Hive News
Forrester Research Inc., in conjunction with Greenfield Online, reported that total U.S. spending online decreased only slightly from $4.0 billion in August to $3.97 billion in September.
The number of households shopping online increased to 15.2 million in September, from 14.8 million in August. Consumers spent an average of $262 in September, compared with $273 in August.
"The fact that online retail remained stable during a month of such social and economic instability speaks volumes about how well e-commerce is positioned to stand up to a poor economy," said Christopher M. Kelley, analyst at Forrester.
Forrester Online Retail Index measures, on a monthly basis, the growth and seasonalityof online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the following month from an online panel developed by Greenfield Online. The survey results for September were fielded from Oct. 2 through Oct. 9, 2001.