Flexplay Moves to L.A.20 Aug, 2004 By: Holly J. Wagner
Flexplay Technologies, the company behind the expiring EZ-D discs that are available in test markets with content from Buena Vista Home Entertainment, is moving its offices from New York to Los Angeles to be closer to the studios.
Industry observers have watched with interest as Buena Vista and Flexplay test the products in grocery and convenience stores, and paired with pizza delivery in eight markets.
Flexplay opened an office in Culver City, Calif., in January, and the company recently began moving there.
“It's basically an inversion of the two offices,” spokeswoman Erin Taggart said. The company will retain an office in New York, but will make the Culver City office its headquarters.
“We wanted to move closer to the businesses we want relationships with, the studios and other content companies,” Taggart said. “We are talking a lot with video game companies, too.”
Former CEO Alan Blaustein has left the company to remain in New York with his wife and three small children.
Chuck Ball, EVP of studio relations and business development, has taken the role of interim CEO while the company seeks a replacement for Blaustein.
“The objective is to have everything resolved by Q4,” Taggart said.
EZ-D launched in September 2003 in Austin, Texas; Peoria, Ill.; Charleston, S.C.; and Kansas City, Mo. The test was expanded in April and May to Phoenix, San Antonio, Denver and throughout Florida.
More than 45 titles have been released on EZ-D.