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Firm Joins Studios To Boost HD DVD Interactivity

27 Apr, 2006 By: Erik Gruenwedel

The limited introduction of HD DVD content and players wasn't much of a showcase of the format's interactive potential, according to Matt Kennedy, co-founder and CEO of 1K Studios.

The Los Angeles-based creative services firm is working with Warner Home Video, Paramount Pictures Home Entertainment and other studios to create menus, interactive features and supplemental content for upcoming HD DVD releases.

The company's DVD background includes creating interactive components for The Osbournes: Season 1 and Season 2, Gangs of New York, Mission: Impossible 2, The Crow and Harry Potter and the Chamber of Secrets, among other titles.

Kennedy said the HD DVD user's successful interface with content on the screen mandates that his company applies the possibilities of iHD, the interactive programming language created by Microsoft.

He said studios are working to incorporate secondary streams of video content over the actual movie that could present itself either as picture-in-picture commentary, text pop-up windows, trivia, or supplemental video games with real-time scores and time periods.

“The focus for the studios right now has been to get discs out for the launch with some improved menus,” Kennedy said. “But I would classify the discs being released as the first wave in what we hope will become a more complex and rich interactive experience.”

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