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Fire Up the Karaoke Machine, American Idol Is Coming

22 Aug, 2002 By: Kurt Indvik

The juggernaut media phenomenon that is “American Idol” hits home video retail shelves Oct. 15 with a 90-minute DVD and 60-minute VHS video compilation from the hit TV show airing on the Fox TV network.

Ventura Distribution will release the home video from the hit TV show through its newly-formed StudioWorks label. The videos will have a suggested retail price of $19.99 for the DVD and $14.99 for the VHS.

Don Gold, co-president of StudioWorks, said this would certainly be one of the fastest turnarounds in home video, with the video appearing a little under six weeks from the last live episode airing Sept. 4. “It will be a real challenge to put it all together because things are changing every week,” he said.

The video will include performances from the final 10 contestants in the competition and other highlights from the series, including the last episode. The DVD will include an additional 30 minutes of footage not seen on TV, including what goes on backstage, banter between the hosts and judges and other “inner workings” of the smash hit show, said Gold. The TV show's producer, 19 Entertainment, will put together the elements for the home video.

About 30 days prior to the home video retail release a direct-response TV marketing campaign will be conducted selling the home video. The video will also be available for purchase on the show's official web site www.idolonfox.com.

The show's breakout success—it attracted 15.3 million viewers for its latest broadcast Aug. 20—is generating a broad range of other products and a plethora of cross marketing and merchandising opportunities at retail, said Gold. Included in the line-up are a compilation CD from RCA of the show's performances to appear within days after the final episode; a book on the program due out from Random House; and Universal Interactive reportedly coming out with a game based on the show.

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