'Failure to Launch' Takes Off on DVD7 Jul, 2006 By: Thomas K. Arnold
Failure to Launch didn't live up to its name. The Paramount Home Entertainment comedy rocketed to the top of both the national DVD sales and rental charts the week ended July 2, staving off a strong challenge from Lionsgate's two latest Tyler Perry releases, the theatrical hit Madea's Family Reunion and the stage production Madea Goes to Jail.
Failure to Launch generated nearly $35 million in combined sellthrough and rental revenue its first week in stores, according to industry sources, making it the top-selling title ever over the Fourth of July holiday weekend.
The film's first-week video earnings are nearly 40% of its entire theatrical gross of $88.7 million.
Madea's Family Reunion and Madea Goes to Jail finished second and third, respectively, on VideoScan's First Alert chart for the week, with a third release, the play Why Did I Get Married?, coming in at No. 7. Combined, the three titles sold 3.6 million DVDs, according to Lionsgate — the latest big score in a nine-title franchise with collective home video sales of more than 11 million units.
Sony Pictures Home Entertainment's Ultraviolet debuted on the sales chart at No. 4, after a disappointing box office run that netted only $18.5 million.
On Home Media Retailing's rental chart for the week ended July 2, Failure to Launch bumped last week's chart topper, Warner's Syriana, to No. 2.
Ultraviolet bowed at No. 5, with estimated rental earnings of $7.2 million, nearly 40% of its box office gross.