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'Failure to Launch' Still Taking Off

13 Jul, 2006 By: Thomas K. Arnold



Paramount Home Entertainment's Failure to Launch retained its grip on the top of both the national video sales and rental charts for the week ended July 9, its second week in the No. 1 berth.

Meanwhile, the record theatrical opening of the Pirates of the Caribbean: Dead Man's Chest created such a stir among DVD buyers that the original Pirates of the Caribbean: The Curse of the Black Pearl shot to the No. 2 position on VideoScan's First Alert sales chart.

Eight Below moved up two notches to No. 3 its third week in stores, giving Buena Vista Home Entertainment two of the three top-selling titles of the week.

The highest-charting new release was Genius Products' The Matador, a thriller from The Weinstein Co. that debuted at No. 5 on First Alert and No. 2 on Home Media Retailing's video rental chart for the week.

The only other new release to crack the First Alert top 20 was another Genius Products release, The Libertine, which bowed at No. 10. On the rental chart The Libertine, which earned $4.8 million in theaters, debuted at No. 18, with revenue of $2.2 million.

The Matador generated an estimated $7.3 million in rental revenue its first week in stores, more than half its box office gross of $12.6 million.

Failure to Launch, meanwhile, has earned $21 million in rental stores after two weeks on shelves, nearly 24% of its theatrical take.

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