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Eye on the Consumer

31 Jul, 2017 By: Stephanie Prange

Consumer choice is presenting an opportunity and a challenge to women executives in home entertainment. New ways that consumers can experience home entertainment are their primary focus.

“We’re always looking for effective and convenient ways for consumers to enjoy our acclaimed home entertainment titles,” said Janice Marinelli, president of Disney/ABC Home Entertainment and Television Distribution. “We are committed to creating a superior in-home viewing experience for our customers and leveraging new technologies and platforms as they’re introduced into the marketplace.”

“With the continuing shifts in our industry driven by devices/technology, content options and other entertainment diversions, we need to create value and an element of surprise and delight to keep our home entertainment consumer engaged,” added Lexine Wong, senior EVP of worldwide marketing for Sony Pictures Home Entertainment.

Executives who oversee emerging platforms and digital delivery are looking to improve the consumer experience as well.

“In 2018, we will focus on continuing to expand our subscription and transactional offerings, working to create more opportunities like the recently completed Hulu subscription deal and our previously announced EST partnership with FandangoNow, to  give  consumers  even  more  flexibility  to  find  HBO  on  the  platforms  they’re  already  using,” said Sofia Chang, EVP of worldwide digital distribution and home entertainment for HBO.
At Amazon, executives are looking both at improving access and content.

“We will continue to expand our offerings giving  customers  more  of  what  they  want,” said Jennifer Prenner, global head of marketing for Amazon Fire TV. “Whether that is providing Fire TV customers with access to more of the latest content they want, like the recent launch of Hulu Live, or expanding our product line with the recent launch of our Element 4K Fire TVs, or continuing to evolve how  we  integrate  Alexa  into  the  customer experience. We see Fire TV as an effortless and fun way for customers to enjoy all of the entertainment  they  love  and  will  continue to improve that experience to provide them with access to more streaming content, apps, games, experiences and Alexa skills.”

“The  major  focus  for  the  next  year  is  continuing to bring great content to our customers — we’ll be looking to add more and more live television channels to the Amazon Channels lineup,” said Kathy Payne, head of content  acquisition  management  for  Amazon Channels.

“We will continue to explore creative ways to improve and grow our curated content selection  on  Amazon  Channels,”  added  Magda Grace,  who  handles  content  acquisition  and  business development for Amazon Channels.

The  legacy  physical  rental  business  is  also  looking  to  more  effectively  serve  the  consumer.

“We’re focused on setting the Redbox business up for future success. In particular, how we  can  enhance  our  customer  experience across all of our touch points, including rolling  out  more  kiosks  and  improving  our context mix and assortment,” said Sonia Jain, CFO of Redbox.

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