'Extreme' Donations29 Nov, 2005 By: Jessica Wolf
Buena Vista Home Entertainment is getting into the spirit of giving with last week's release of Extreme Makeover Home Edition.
Buena Vista will donate $1 from each sale of the two-disc set to Habitat for Humanity and that organization's efforts in the hurricane-beleaguered Gulf Coast region.
The title has selected “inspiring and unforgettable” episodes from the ABC show's first season.
Last week, show stars Preston Sharp and Tracy Hutson joined a crew of Disney employees on the studio lot to put the final touches on a house that the “voluntEARS” (a reference to Mickey Mouse's oversized ones) built with and for Habitat for Humanity. The house will be shipped to the Gulf Coast and used by a needy family.
Lori MacPherson, SVP of brand marketing and product management for Buena Vista, presented a check for $100,000 to the organization.
The spirit of “Extreme Makeover” was a perfect match for the charitable effort, and everyone involved in the show was eager to take part, McPherson said.
“We do one house at a time; we can do one small part for hurricane victims,” Sharp said. “Habitat for Humanity does a better job than we do.”
Volunteerism and community outreach is a big part of corporate life at the Walt Disney Co., said Jamie Keyser, senior communications representative for Disney's Los Angeles-based volunteer organization.
Disney is following up the house-building event with a toy drive starting this week.
“We're going to fill the house with toys,” Keyser said.