EXCLUSIVE HIVE RESEARCH: VHS Nabs Two-Thirds of Software Sales in April2 Jun, 2001 By: Judith McCourt
While much industry talk surrounds the extent of DVD’s encroachment on VHS sales, VideoScan April sales figures show VHS unit sales still account for more than two-thirds of all software sold for the month.
DVD’s strongholds are action/adventure, science fiction and documentaries, which lay claim to more than 50% of the DVD software units sold. VHS, however, is solidly entrenched in thechildren’s and family market, grabbing more than 85% of unit sales in those genres.
Four of the five top-selling titles for April, combining both VHS and DVD units, had lots of family appeal. Buena Vista Home Entertainment’s 102 Dalmatians was the No.1 seller for the month andaccounted for 8% of VHS and DVD combined sales in April. The sequel to 101 Dalmatians was the No. 1 selling VHS title and placed fourth in DVD sales in April. Total sales for the perkypuppies movie outpaced its closest competitor, Paramount Home Entertainment’s Rugrats in Paris,by a hair more than 2 to 1. Rugrats landed the No. 2 spot in VHS sales and the No. 14 spot on the DVD top sellers list for the month.
Columbia TriStar Home Entertainment’s Charlie’s Angels was the top selling DVD in April,outselling Twentieth Century Fox Home Entertainment’s DVD of Men of Honor by almost 15%. 102 Dalmatians, by comparison, sold almost seven copies on VHS for every copy of Charlie’s Angels sold on DVD.
DVD sales in April accounted for more than 50% of the total units sold in four different genres: documentaries, science fiction, foreign and action/adventure.
The action/adventure genre sold more DVD units than any other genre in April. Action/adventure DVD sales totaled 26.5% of all DVD units sold for the month.