'Enron' DVD to Come With Replica Stock4 Jan, 2006 By: Holly J. Wagner
Magnolia Home Entertainment has found a unique hook for preorders of Enron: The Smartest Guys In The Room on DVD. Purchasers will have the ability to download and e-mail a unique promotional replica stock certificate.
The preorder is available at www.enrondvd.com along with the "certificate," set to mature on the same day the fraud and conspiracy trial of Enron founder Kenneth Lay and former CEO Jeffrey Skilling begins.
The documentary tells the story of how top executives at America's seventh-largest company walked away with more than $1 billion after devising a way to sell energy futures.
Enron was nominated for a Grand Jury Prize at the 2005 Sundance Film Festival and for 2005's Academy Award for Best Documentary Feature, The DVD features interviews with Fortune reporters and the authors of the best-selling book The Smartest Guys In The Room Peter Elkind and Bethany McLean; commentary by director Alex Gibney, deleted scenes; a "Where Are They Now?" featurette; a gallery of Enron cartoons; excerpts from Enron company skits; and more. The DVD is $26.98.