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Enhanced 'E.T.' Film, DVD Anchor Universal's 20th Anniversary Celebration

16 Nov, 2001 By: Hive News

To commemorate the 20th anniversary of Steven Spielberg's E.T. The Extra-Terrestrial, Universal Studios has launched a 13-month-long celebration of the 1982 film classic.

This campaign will complement the March 2002 worldwide release of E.T. The Extra-Terrestrial, which will feature never-before-seen footage as well as state-of-the-art computer-generated enhancements and adigitally-remixed score by award-winning composer John Williams.

A highlight of the campaign, which begins this month and runs through 2002, will be the movie's first-time release on DVD, featuring both the original version of the film and the 20th anniversary enhanced version, as well as exclusive supplementary materials; and acharitable component, to be announced shortly. No specific date for the DVD release was announced.

During the campaign, the image of E.T. will be an integral part of Universal's identity and business activities, the company said in a press release, and will be featured in all film, television, home entertainment, theme parks, music, consumer products,publishing and online products.

E.T. The Extra-Terrestrial was originally released on June 11, 1982, and holds the record as Universal Pictures' highest-grossing domestic film ever. To date, E.T. has earned more than $702 million in worldwide box office, making it the studio's third-highest grossing film overseas(behind Jurassic Park and Jurassic Park: The Lost World, both alsodirected by Spielberg.

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