English Favored Online8 Feb, 2008 By: Ruby Cardenas
According to research from S? TV, the Hispanic population that browses the Web favors content in English.
The “Young Latinos Online” report, directed by ComScore, found that 52% of the online Hispanic population prefers English-language material, 22% prefer Spanish and 27% prefer both. ComScore observed that entertainment, conversational media and social-networking sites are the most prominent with Hispanics. It also was discovered that the Internet is a huge influence on Hispanic buying habits.