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Employees Screenblasted

13 Feb, 2002 By: Hive News

At the same time it was trumpeting formation of a new Digital Networks Division, Sony Pictures Digital Entertainment laid off 30 percent of the staff at its Screenblast video Web siteTuesday.

Sony is among the media giants feeling the pinch of a soft advertising market.

Screenblast was reduced to 44 employees after 23 staffers on the production side of the business were let go Monday, a spokesman said.

"The reasoning is that the original level of content production was predicated in part on advertiser support," Don Levy, VP of marketing communications, told Cnet.com. "It is a well-established fact that the advertising market is not such today to sustain the original levels of production."

Screenblast went online last September, offering amateur and hobby video producers a form of entertainment creating their own movies from clips and tools provided on the site. Some observers questioned the level of interest in the site in December , when Sony tried to drum up attention by offering post-hoilday interview opportunities with Screenblast staff.

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