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Emerging Market SVOD Service iflix Launches Direct Carrier Billing With Fortumo

22 Aug, 2017 By: Stephanie Prange

Emerging market subscription-video-on-demand service iflix has inked a deal to offer its users direct carrier billing with mobile payments company Fortumo, according to a press release from iflix.

“More than 620 million people in Indonesia, Pakistan, the Philippines and Thailand can now subscribe to iflix and enjoy access to unlimited video entertainment by using their airtime balance or monthly phone bill to pay for the service,” the company stated.

Direct carrier billing will allow any mobile phone owner to subscribe to iflix and deduct the access fee from their mobile operator balance. In the emerging markets where iflix operates, less than 10% of people own a credit card while smartphone ownership is already around 40% of the population. This means direct carrier billing allows a significantly larger portion of people the ability to pay for iflix subscriptions.

“We are always looking to offer customers the best and most seamless iflix experience possible from content to service to payments. As we continue rapid expansion into emerging markets globally, we are confident that Fortumo will provide seamless payment integration in our markets,” Tim Whelan, iflix global head of payments, said in a statement.

“Smartphone ownership and digital content consumption is growing fastest in the emerging markets of Asia,” said Andrea Boetti, VP of global business development at Fortumo, in a statement. “Iflix has successfully tapped into this opportunity and become the leading provider of video entertainment in the region, thanks to their clever and localized approach to marketing, user acquisition and monetization. We are very proud to help iflix scale and grow their revenue in these emerging economies.”

Carrier billing for iflix via Fortumo has been made available for subscribers of the mobile operators Smartfren and 3 (Indonesia), Telenor and Zong (Pakistan), Smart and Globe (the Philippines) and DTAC (Thailand). Iflix and Fortumo expect to announce support for more carriers in Asia as well as the Middle Eastern and African region (MENA) over the upcoming months.

Launched in 2015 and available in markets across Southeast Asia, including Pakistan, Vietnam and Myanmar, iflix.com is targeting Netflix and Amazon Prime Video by enabling subs to stream U.S., Asian regional, local TV shows and movies for a monthly fee.

In addition to iflix, Fortumo services merchants such as Google Play, Spotify and Electronic Arts in 90-plus countries, according to the release.

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