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EMA: Sony PS3 Driving Blu-ray Movie Sales

8 Jul, 2008 By: Erik Gruenwedel

Sony's PlayStation 3 video game console continues to be the primary catalyst for sales of Blu-ray Disc movies, according to the Entertainment Merchants Association's (EMA) 2008 annual report.

The PS3, which features a Blu-ray format disc drive, is expected to drive the high-def packaged media market through 2009. Thereafter, standalone Blu-ray players will proliferate throughout the market in greater numbers, according to the report.

Citing third-party data, the EMA said 87% of PS3 owners regularly watch Blu-ray movies on their systems. Global penetration of the PS3 topped 11 million units in the second half of 2007, including 3 million in North America.

There will be 29.4 million Blu-ray equipped homes worldwide by the end of the year. Adams Media Research projects that number to reach 62 million by 2010 and 100 million by 2012.

Strategic Analytics says by 2012 annual global sales of Blu-ray-equipped devices will reach 57.4 million units, spearheaded by Europe with 26.4 million units, the United States with 22.6 million and Japan with 8.4 million.

Software sales of Blu-ray movies will top $9.5 billion by 2012, with 53.7% of consumer spending targeting high-def movies compared to 46.3% on standard DVD.

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