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EMA Confab Moving Away From Hotel Suites

27 Nov, 2006 By: Erik Gruenwedel

The Home Media Expo, the Entertainment Merchants Association's (formally the VSDA) annual convention, is revamping the 2007 edition in order to better link suppliers and retailers closer to the showroom floor, say organizers.

The confab, which is open to the home entertainment industry only, will be held July 17-19 at the Venetian Resort Hotel Casino in Las Vegas.

Unlike recent editions in which exhibitors and sponsors primarily hosted suites on different floors of the hotel for attendees, this year's show would allow exhibitors the option of using a meeting room near a booth on a trade show floor in addition to a hospitality suite in the hotel.

“We are starting with a blank slate and reengineering the entire event,” said Liz Crawford, group show director. “We will be adding an exciting new conference program, along with a new element geared towards all users of content - be it packaged, mobile, online or networked.”

Crawford said the overhauled format is designed to draw the industry's traditional suppliers, distributors and retailers in addition to new exhibitors and attendees.

While packaged media — regardless of format — remains at the core of the show, burgeoning distribution platforms, including electronic sellthrough, video games and user-generated content will also be prominently showcased.

“Packaged entertainment media has historically been our focus, and will continue to be an integral component of home entertainment for the foreseeable future, but we also need to focus on the alternative delivery systems that are becoming increasingly important,” said EMA president Bo Andersen. “It's vital for the convention to be relevant not only to the industry as it is today, but also to the industry as it will be tomorrow.”

EMA's Home Media Expo 2007 is produced by Home Entertainment Events, whose parent Questex Media publishes Home Media Retailing.

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