EMA and MovieLabs Upgrade File Delivery From Studios to Digital Retailers19 Jan, 2016 By: John Latchem
The Entertainment Merchants Association (EMA) and Motion Pictures Laboratories, Inc. (MovieLabs) Jan. 19 released the Media Manifest Delivery Core specification to simplify delivery of movie and TV media assets to digital retailers.
The Media Manifest Delivery Core, jointly developed by EMA and MovieLabs with participation from EMA-member companies, derives from the more-encompassing Media Manifest specification and will be used to identify assets — such as video and audio files, trailers, subtitles, closed captions, and images — that are delivered to an online distributor for a video title. In doing so, the Media Manifest Delivery Core organizes bundling of the numerous files needed for online video and the various versions required in countries around the world to enable retailers to deliver and manage the user experience. The specification enables automation and allows online retailers to scale up global operations and deliver assets to more than 100 countries faster and more efficiently.
Key members of EMA have been pushing this new standard to enable easier international expansion.
“The reality of getting online video from the content provider, through the retailer, and ultimately to the consumer is quite complex, and EMA is committed to identifying and promoting ways to generate greater efficiencies in the digital supply chain,” noted Mark Fisher, EMA president and CEO. “The Media Manifest Delivery Core is a significant contribution to that effort and will help ensure the highest-quality user experiences across all platforms. We were pleased to work with MovieLabs to help refine the Media Manifest Delivery Core.”
"This is a key element in the process of helping online retailers expand internationally,” declared Craig Seidel, VP of distribution technology at MovieLabs, “This schema will automate the process. More automation cuts errors, increases efficiency and turnaround, eases support for multiple language deliveries, and future proofs the full offering lifecycle.”
The Media Manifest Delivery Core is keyed to the EMA Content Availability Metadata (“Avails”) specification. Avails are the communications from content providers to retailers about when a video title will be available online and in which territories, plus the language, run-time, format, and other relevant information.
The Media Manifest Delivery Core specification is available at entmerch.org/digitalema/committeescouncils/media-manifest-workgroup.html.