Eisner Targets Young Yankees Fans12 Apr, 2007 By: Erik Gruenwedel
As if the New York Yankees needed any help, Team Baby Entertainment (TBE) April 17 will release New York Yankees Baby: Raising Tomorrow's New York Yankees Fan Today on DVD for $19.95. With narration by Yankees owner George Steinbrenner, the DVD uses Yankees footage, graphics and music to help children learn counting, spelling, shapes and color recognition.
Yankees Baby will be given away free May 27 to the first 18,000 adults attending the Yankees game against the Los Angeles Angels of Anaheim at Yankee Stadium.
Former Disney CEO Michael Eisner's privately held The Tornante Co owns Team Baby Entertainment.