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Eagle Rock Ups HD Music Videos

11 Dec, 2007 By: Erik Gruenwedel

Queen: Rock Montreal & Live Aid

Music DVD distributor Eagle Rock Entertainment is bullish on high-definition packaged media.

The New York-based company in 2008 plans to release upwards of six titles in both HD DVD and Blu-ray and eyes hi-def packaged music as a savior of sorts to album rock, according to Mike Carden, EVP and president of North American operations.

For the holidays, Eagle Rock bowed Queen: Rock Montreal & Live Aid on HD DVD and Blu-ray for $24.98. Filmed at Queen's Nov. 24-25, 1981 tour stop in Montreal, the two-disc set features 26 songs from footage that has been digitally remastered.

Eagle Rock just finished remastering ZZ Top in HD, which will be released next year in HD DVD.

“We've always considered high-def to be the future of packaged media content,” Carden said.

He said the music industry — due to music downloads — has been transformed back to the age of the single. Carden said music DVD is not targeted toward consumers of hit songs.

“They are not the same fans that are buying hits,” he said. “It is the fans who want to see artists performing. The hit buyers are downloading more than they are buying in stores.”

Carden believes continued consumer adoption of HDTV and high-def packaged media will result in the progression of current music DVD collections transferred to HD.

He sees the federally mandated switch to digital TV in 2009 as a catalyst for sales of HD packaged media, including music.

“When that happens we will be there with music content,” he said. “[Hi-def music videos] will be a nice, steady business.”

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