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E! on iTunes

29 Jul, 2006 By: Jessica Wolf



The E! Entertainment network has launched several of its hot reality and talk show programs to iTunes.

Available now on the Apple's video download store are episodes from “The Girls Next Door: Season Two,” “The Soup,” “Dr. 90210,” and “The Simple Life: ‘Til Death Do Us Part.”

It's part of the provider's “E! Everywhere” initiative to push branded content from the channel to all forms of entertainment consumers and mediums, said Ted Harbert, president and CEO of E! Entertainment.

“The new E! content expands iTunes' already popular video catalog," said Eddy Cue, Apple's VP of iTunes, adding the online service has sold more than 35 million videos.” E! on iTunesJESSICA WOLFjwolf@questex.comThe E! Entertainment has launched several of its hot reality and talk show programs to iTunes.

Available now on the Apple's video download store are episodes from “The Girls Next Door: Season Two,” “The Soup,” “Dr. 90210,” and “The Simple Life: ‘Til Death Do Us Part.”

It's part of the provider's “E! Everywhere” initiative to push branded content from the channel to all forms of entertainment consumers and mediums, said Ted Harbert, president and CEO of E! Entertainment.

“The new E! content expands iTunes' already popular video catalog," said Eddy Cue, Apple's VP of iTunes, adding the online service has sold more than 35 million videos.”

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