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E! Bows DVD Exclusive at Wal-Mart

25 May, 2004 By: Erik Gruenwedel

For those who want to go beyond just reading about celebrities, fashion and gossip, cable-based E! Networks today launches E! The DVD, a 75-minute collage of its daily entertainment news and lifestyle-related programming.

The inaugural $4.96 DVD, which is available exclusively on a monthly basis at Wal-Mart, features the usual paparazzi-style reports, including “Secrets to Staying Fit & Looking Like a Star,” “Hunk of the Month,” “Fashion Police,” “The E! List: Divas — The Divine Nine,” “Celebrity Oops: Questionable Career Moves,” “Style Star: Nicole Kidman,” “Champagne Looks on a Beer Budget,” “Sneak Peeks,” “On Location: Anchorman: The Legend of Ron Burgundy,” and “E!-Q Trivia.”

“The DVD format is a fitting brand extension,” said Sheila Johnson, SVP of business operations at E!

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