DVD Viewers in Action5 Jun, 2008 By: Thomas K. Arnold
Lionsgate's Rambo was the top-performing new home video release the week ending June 1, bowing at No. 1 on the national rental chart and No. 2 on the sales chart, behind holdover National Treasure: Book of Secrets, from Walt Disney Studios.
Rambo, the belated fourth installment in the Sly Stallone action franchise, also topped the Blu-ray Disc sales chart for the week, with the new Rambo Trilogy, also from Lionsgate, debuting at No. 3. Book of Secrets, No. 1 the previous week, slipped to No. 2.
On the overall sales chart, from Nielsen VideoScan First Alert, action once again dominated. Book of Secrets and Rambo were followed by The Adventures of Indiana Jones trilogy, from Paramount, at No. 3, and Raiders of the Lost Ark at No. 4.
Rounding out the First Alert top 5 was the 20th Century Fox comedy 27 Dresses.
In rental stores, Rambo generated an estimated $8.6 million, or 20% of its theatrical gross of $42.8 million, to take the top spot on Home Media Magazine's rental chart for the week.
Book of Secrets, the top renter the previous week, generated an additional $7.2 million to capture the No. 2 spot, while the Anchor Bay comedy Mad Money exhibited strong legs to come in at No. 3, with $5 million, even though it's been out for three weeks.