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DVD Sales are Fast and Furious

8 Jan, 2002 By: Hive News

Universal Studios Home Video's The Fast And The Furious -- the studio's $145 million- top-grossing action-adventure -- is proving to be the hottest and most highly anticipated DVD yet, literally flying off retailers' shelves. Consumers are demanding their DVD faster than supplies last, according to industry sources.

"We are challenged to keep up with the demand and are racing to produce enough inventory" of the Jan. 2 release, says Craig Kornblau, president, Universal Studios Home Video. "The Fast And The Furious consumer purchases devoured 85 percent of shipped inventory in the first week, proving the broad audience appeal of the movie and the strength of the DVD format."

Rentailers confirm they are having a runaway with the title as well.

"It was our biggest first-day sales title ever and we've sold more Fast and Furious DVDs than any other title in first week sales," Wherehouse Entertainment president Larry Gaines said last week. "We'll see if it keeps up with American Pie 2."

>The Fast and the Furious has been extremely popular, said Michael Richards, chief operating officer of Massive Video in North Attleboro, Mass. "We haven't seen this kind of excitement for a title in quite a while," he said.

The Consumer Electronics Association reports sales of DVD players are at an all-time high, with 26.4 million shipped to dealers and 22.4 million sold to consumers as of November. At the end of 2001, 36 percent of all U.S. households had DVD players, including those on computers, notes Adams Media Research. That figure is expected to jump to 54.5 percent by the end of this year.

Kornblau hailed the disc's sales as the harbinger of another banner year for DVD.

"This is truly a fantastic beginning to what will be a huge year in the video and DVD industry," he said.

Available in both a Collector's Edition DVD with bonus features ($19.95 MAP) and as a video rental, The Fast And The Furious, directed by Rob Cohen, is loosely based on a Vibe magazine article about street racing car clubs. Include Paul Walker (The Skulls); Vin Diesel (Saving Private Ryan); Jordana Brewster (The Faculty) and Michelle Rodriguez (Girlfight).

The Fast And The Furious
puts the pedal to the metal with amazing, adrenaline rush-inducing action and stunts. With more than six hours of high-octane entertainment, the DVD includes an unparalleled interactive eight-car angle stunt sequence, exclusive demo of Activision's new racing game, Supercar Street Challenge on DVD-ROM and music videos from Ja Rule, Saliva and Cadillac Tah.

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