DVD Rental Now Open for Business at Best Buy-Owned Stores16 Oct, 2001 By: Hive News
Best Buy Co. announced Tuesday that Netflix's DVD rental service is now available in Best Buy, Sam Goody, Suncoast, On Cue and Media Play stores nationwide.
The in-store service has launched as a joint marketing partnership with Netflix (www.Netflix.com), the online DVD rental company.
In September, Best Buy introduced a co-branded version of the online DVD rental service to its customers on its five online Web sites where Best Buy customers can sign up for the DVD rental service, order movies and manage their account.
Through Netflix, movie fans can rent as many DVDs as they like for $19.95 a month, with up to three movies out at a time. The movies aredelivered via first class mail in a postage-paid return mailer and there are no late fees or no due dates.
"Offering co-branded versions of the NetFlix service through our more than 1,800 retail stores provides our customers with a great new way to enjoy movies," said Scott Young, v.p. and g.m. of entertainment for BestBuy.com. "Best Buy iscommitted to providing new entertainment solutions to serve our customers both online and in-store."
As part of the in-store launch, Best Buy is introducing co-branded literature, posters and stickers promoting the service at its stores, as well as, giving customers an opportunity to sign up for the rental DVD service at the register.
As an added incentive to trythe service, Best Buy is also offering its customers a special 14-day free trial of the Netflix service.
"We couldn't have picked a better retailer for this relationship," said Leslie Kilgore, v.p. of marketing at Netflix. "By creating a highly visible in-store presence at more than 1,800 Best Buy stores, we have an incredible opportunity to introduce the Netflix service to millions of customers who appreciate the convenience. It also allows Best Buy a way to meet the needs of all of its DVD customers, whether they prefer to rent or buy movies titles."
Customers interested in learning more about the service or the free trial offer can visit participating stores or go to one of the co-branded Web sites at www.netflix.com/bestbuy, www.netflix.com/samgoody,www.netflix.com/suncoast, www.netflix.com/oncue and www.netflix.com/mediaplay.