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DVD Mid-Year Player Sales Push Total Over 20 Million Mark

23 Jul, 2001 By: Hive Exclusive

DVD hardware and software sales continued on astrong upward curve in the first six months of 2001, according to figures compiled by the DVD Entertainment Group.

In the first half of the year, more than five million DVD players were shipped to retail, bringing the total units shipped since theformat’s launch to 20.4 million.

This represents an increase of nearly 70% over the same period last year.

DVD continues to clearly outpace the introduction of other home entertainment products, reaching the critical milestone of 20 million units shipped in just over four years. CD players took twice the time to reach this benchmark, while VCRs took three times as long to reach the 20 million unit level.

According to figures compiled by the DEG based on data from the Consumer Electronics Association (CEA), retailers and manufacturers, hardware players sold through to U.S. consumers have reached nearly 19.5 million units.

The DEG predicts that this growth will continue and estimates that the number of players shipped since introduction will be approximately 30 million by the end of this year.

“In this year’s soft retail environment, DVD is the shining light,” said Emiel N. Petrone, chairman, DVD Entertainment Group and executive v.p., PhilipsEntertainment Group, Worldwide. “DVD has reached a critical milestone and is poised to be in one-fourth of all U.S. homes by the end of the year.”

There are now more than 125 DVD player models marketed under 50 different consumer electronics brands. DVD players are available at practically all consumerelectronics retailers and have become the focal point of the home theater category. There are also a wide variety of DVD products available, including portables, DVD-Video/Audio combination units and car players.

According to figures compiled by Ernst & Young on behalf of the DVD Entertainment Group, more than 80 million DVD movies and music video titles shipped in the second quarter of 2001, nearly two and a half times the number of units shipped in the same quarter last year.

Since the launch of the format in 1997, software shipments have exceeded 460 million units, according to the DVD Entertainment Group.

"As evidenced by continued record level sales, DVD has built on its strength at retail,” said Robert Chapek, president, Buena Vista Home Entertainment and board member, DVD Entertainment Group. "We anticipate this growth will continue in the second half of the year with an unprecedented wave of releases for the fourth quarter, including timeless film classics and new blockbuster hits.”

There are currently more than 10,000 DVD movies and music video titles available.

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