DVD Gaining Popularity As A Mobile Feature15 Jan, 2002 By: Hive News
Onboard auto DVD players scored fourth on the car wish list for consumers visiting the 2002 North American International Auto Show (NAIAS 2002), according to a survey by R. L. Polk & Co.
DVD was close behind hands-free mobile phones and computerized navigation systems. Of the 698 respondents rating the option of a DVD Player with built-in screen 27 percent ranked the devices as "Gotta Have It" technology. Another 20 percent said they were "very interested," 26 percent said they were "somewhat interested": and 27 percent sai they were "not at all interested."
"Auto manufacturers and suppliers are feeling the pulse of the American public by developing an array of advanced technology applications for vehicle interiors that respond to consumers' desire to stay entertained and connected in their vehicles," said Stephen Polk, chairman, president and CEO of the company.
According to surveys conducted at five automated kiosks throughout Detroit's Cobo Center, 88 percent of respondents said they were interested in online mapping and navigation systems in their vehicles and 87 percent want hands-free phones. In-vehicle controls to turn on houselights gained the interest of 83 percent of respondents. DVD players and voice-activated controls for vehicle functions scored 73 percent overall interest. On-board computers came in with 72 percent interest.
"Onboard technology is clearly something that consumers will be demanding when they visit
dealer showrooms now and in the near future,'' Polk said.
Polk will collect opinions until the end of NAIAS 2002, then compile and issue a final report.