DVD Drives Home Theater Sales1 Jul, 2002 By: Hive News
The popularity of the DVD is having a tremendous impact on sales of home theater components, according to the latest sales figures released by market research firm NPDTechworld.
DVD player unit sales increased 68.8 percent in 2001 from sales in 2000. Unit sales have increased 20.7 percent during the first five months of 2002 compared to the same period the year prior. Sales of home theater systems with DVD increased 230 percent in 2001 over 2000 and more than 987 percent during the first five months of 2002 compared to the same period in 2001.
Televisions 30 inches and larger have also experienced a steady increase, with unit sales rising 9.4 percent in 2001 over 2000 and a slight increase so far this year.
"Ten years ago, a 19-inch television with stereo speakers qualified as a home theater, but today big screens and big sound are the choice," said Tom Edwards, senior analyst, NPDTechworld. "DVD has created an awareness of better picture quality and better audio."
While DVD and home theater components have taken off, videocassette recorders (VCR) have experienced significant sales declines. VCR unit sales decreased 40.5 percent over the first five months of 2002, compared to the same period in 2001. The high-quality picture DVD technology generates has made it the movie player of choice.
"The VCR is not going to disappear overnight. After 25 years of sales, VCRs are in 90 percent of U.S. homes and many of those models will be replaced by better performing and more affordable components,” Edwards added. “The VCR is also the home movie player for all those camcorder tapes accumulated over the years."