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DVD Consumers Tune in to 'Click'

19 Oct, 2006 By: Thomas K. Arnold

Click clicked on DVD. The Adam Sandler comedy, from Sony Pictures Home Entertainment, easily topped both the national DVD sales and rental charts for the week ended Oct. 15.

On Nielsen VideoScan's First Alert sales chart, Click debuted at No. 1 its first week out despite strong residual demand for the previous week's two top sellers. After two weeks in stores, Buena Vista's “Platinum Edition” of The Little Mermaid remained at No. 2, while 20th Century Fox's X-Men: The Last Stand slipped only slightly, from No. 1 to No. 3.

In rental stores, Click generated an estimated $9.8 million its first week, bumping the previous week's top renter, X-Men: The Last Stand, to No. 2 on Home Media Retailing's rental chart. The third “X-Men” film, however, suffered only a 17% decline in rental revenue from the previous week. After two weeks, it has generated nearly $20 million from rental transactions alone.

Universal Studios' Waist Deep debuted at No. 4 on First Alert, finishing just ahead of another new release, 20th Century Fox's Garfield: A Tail of Two Kitties. Waist Deep, from Rogue Pictures, was branded a summer sleeper when it opened in late June on just 1,004 screens but generated a surprisingly strong $9.4 million.

Buena Vista's newly minted DVD of 1981's The Fox and the Hound bowed at No. 6 on First Alert, while New Line's A Prairie Home Companion debuted at No. 9.

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