DreamWorks Animation Tablet Debuts Nationwide2 Jun, 2014 By: Chris Tribbey
The long-promised Nabi DreamTab HD8, a tablet from DreamWorks Animation and tablet-maker Fuhu, launched in the U.S. June 2, promising a unique tablet experience for children.
Retailing for $269, the DreamTab is initially available at Walmart and Target stores, with other retailers carrying it later this year.
“Fuhu is bringing new levels of innovation to the kids tech space so we jumped at the opportunity to work with them to elevate the overall tablet experience,” said Jim Mainard, head of digital strategy for DreamWorks Animation. “Today’s kids are savvy consumers, so we enlisted the DreamWorks Animation filmmakers and artists to work hand-in-hand with our innovators to ensure that the Nabi DreamTab would resonate with kids in a big way.”
The tablet features a first-of-its-kind, parent-managed texting feature, an email app geared toward kids, a creative suite by DreamWorks Animation artists, kid-friendly programming and games, a high-precision digital stylus, and personalized learning apps.
DreamWorks Animation integrations include stars from “Shrek,” “How to Train Your Dragon” and “Kung Fu Panda” seamlessly integrated to enhance learning and playing. Fuhu built an all-new operating system overlay, dubbed Blue Morpho, into the tablet, which offers more than 400 kid-focused features.
A “Dream Pro Studio” app teaches children how to draw, animate, author their own books and edit movies while the “Nabi Konnect” area allows for the introduction to digital networking, including instant messaging, email and photo sharing apps. “Wings Learning System” is an advanced, tablet-based adaptive learning system that measures the proficiency of each child for personalized courseware in math, reading and writing.
There’s also a Web browser, “Nabi Play,” which features a variety of kids programming from DreamWorks Animation and other children’s content sources, and “Nabi Radio,” which offers a selection of streaming, kid-safe radio stations.
The tablet also features a store curated for kids, with a rewards-based virtual currency system, and a near-field communication gaming technology platform.
“The Nabi DreamTab was built to help parents inspire and nurture the traits that come from learning how to be creative, think creatively and see the world creatively. The Nabi DreamTab is equipped with tools that foster art and critical thinking,” said Fuhu CEO Jim Mitchell. “We partnered with the DreamWorks Animation, to unleash your child’s creativity and sense of wonder. We are the first kid’s tablet to include a digital stylus that writes just like a pen for your little painter, storyteller, animator, and photographer. The Nabi DreamTab was made just for them.”