DreamWorks and In Demand Ink Deal14 Jan, 2002 By: Hive News
DreamWorks SKG has inked a new pay-per-view (PPV) and video-on-demand (VOD) deal with cable PPV and VOD provider In Demand that will extend their longstanding pay-per-view relationship and provide VOD rights to DreamWorks" current releases and select catalog titles.
With video-on-demand rights, iN DEMAND and its cable partners can fully exploit this state-of-the-art medium for their customers.
In Demand EVP Rob Jacobson and DreamWorks head of Television Distribution Hal Richardson announced the deal, which is effective immediately. In Demand is working to aggregate a lineup of filmed entertainment to both enrich and expand cable's PPV and VOD businesses.
The new agreement covers blockbusters like Shrek, which became available to In Demand for PPV and VOD today, as well as upcoming titles such as Evolution, The Curse of the Jade Scorpion, The Last Castle and A.I. Artificial Intelligence.
"We are excited to be able to further our strategic relationship with DreamWorks,'' stated
Jacobson. ``This agreement reinforces In Demand's strategy to support the ongoing rollout of cable VOD, affording an even wider selection of compelling and engaging entertainment.''
"Video-on-demand is a promising distribution medium offering viewers convenience, choice and
control," said Richardson. "With new advancements in delivery technologies, DreamWorks is now in a position to license our content to VOD platforms like In Demand, giving us the ability to explore new business opportunities, in addition to expanding our existing PPV licensing arrangement with them."