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Documents Show Blockbuster in DVD Online Biz

17 Oct, 2002 By: Stephanie Prange

Blockbuster Inc. has quietly crept into the online DVD rental business, although corporate executives are giving up little about it.

The company owns DVDRentalCentral.com, a service similar to Netflix, according to corporate filings.

Filings show the online service's owner, On-Line Subscription Services Inc., has Blockbuster's Dallas headquarters address and Blockbuster executives at its helm.

Blockbuster president and COO Nigel Travis is president and CEO of On-Line Subscription Services and Big Blue EVP, general counsel and EVP of business development Ed Stead is secretary.

Blockbuster executives declined immediate comment.

DVDRentalCentral.com offers subscriptions for a monthly fee of $19.95, the same subscription price as the Netflix service. The service lets customers rent as many DVDs as they want, as many as four at a time, without paying postage. Normal mailing time is two to three days, according to the site.

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