Documentary Filmmakers Set Their Sights on Wal-Mart3 Aug, 2005 By: Jessica Wolf
Documentary director Robert Greenwald is taking on Wal-Mart, investigating the political, social and economic ramifications of the retail giant's “Always Low Prices” promise. The Disinformation Company will release Greenwald's Wal-Mart: The High Price of Low Cost on DVD Nov. 15 (prebook Sept. 26).
The Disinformation Company also handled the home entertainment release of Greenwald's previous controversial documentaries Outfoxed: Rupert Murdoch's War on Journalism and Uncovered: The Whole Truth About the Iraq War.
Greenwald is taking the country's biggest retailer to task for its employment policies, its spotty record on employee health care, union-busting activities and strategy of encouraging suppliers to source cheap goods from outside the United States, said Disinformation Company president and founder Gary Baddeley.
“What [Robert] sets out to do with all his movies is not only make money, but change the world and have fun, too,” Baddeley said.
Greenwald is shooting the Wal-Mart documentary with several crews running simultaneously, one in China. He's also got a public interest campaign planned around the film's upcoming release.
“Robert's an amazing guy — he's breaking all the rules in the best possible way,” Baddeley said.
Sales teams from Disinformation and the company's distributor, Ryko, are eager to get out there and start selling the DVD to Wal-Mart's competition, Baddeley said.