Disney's Blu-ray Tour Extended28 Jan, 2008 By: Chris Tribbey
Walt Disney Studios Home Entertainment (WDSHE) and Panasonic Electronics are extending Disney's Magical Blu-ray Tour to another seven North American cities.
“Last year, thousands of consumers in each market stopped by our Blu-ray tour exhibit to better educate themselves on the Blu-ray format and its numerous technological advancements,” said WDSHE president Bob Chapek. “The success of this interactive and educational vehicle helped clear up many misperceptions about high-definition in general. With that said, we are thrilled to be able to extend the tour into 2008.”
The tour is updating its offerings as well: Blu-ray previews of Finding Nemo and The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, and interactive looks at Ratatouille, Cars, Meet the Robinsons, and Pirates of the Caribbean: At World's End will be showcased.
“As a leading manufacturer of state-of-the-art home entertainment products, we are honored to be part of an exhibit that helps bring context to consumers who want to learn more about the functionality and advantages of Blu-ray,” said Eisuke Tsuyuzaki, VP of corporate development for Panasonic and GM of the company's Blu-ray Disc Group. “By setting up demo stations using Panasonic Viera HDTVs and Blu-ray players that feature exclusive Blu-ray Disc content, consumers can truly get a feel for what Blu-ray is all about and how it will work in their own home.”
Wrapping up in Toronto Jan. 27, the tour will continue to Raleigh and Durham, N.C., Nashville, Dallas, Denver and ends in Chicago in July.