Disney Teams With Runway for Life6 Oct, 2008 By: Chris Tribbey
Disney will be marking a unique DVD release and raising funds for a good cause at the same time Oct. 11.
The fifth annual Runway for Life will be presented by Disney’s Tinker Bell (on DVD and Blu-ray Disc Oct. 28), and 100% of the net proceeds will be donated to St. Jude Children’s Research Hospital.
The celebrity fashion show will feature Hilary Duff, Jaime Pressly, Jennifer Love Hewitt, Cybill Shepherd, Natasha Henstridge and more. The event is expected to bring in more than $1 million.
The DVD, featuring Peter Pan’s tiny sidekick, will include a guide to Pixie Hollow, a DVD-ROM game, featurettes and deleted scenes. The Blu-ray will also include an interactive game.